The Challenge:
The Delaware County Economic Development and Industrial Development Agency work tirelessly to promote Delaware County New York as a fantastic place to start a business. They strive to meet the needs of new and existing businesses by offering their expertise, financial assistance and continued support to Delaware County companies. While they work throughout the entire County, they had determined it was time to use the recent successes in Sidney to communicate their commitment to business development in the area.
The Creative Process:
We produced an infographic style print piece that was printed and distributed in almost 19,000 copies of the County Shopper, a local newspaper that is sent to each home and various businesses every week. In addition, we teamed up with Jessica Vecchione of Vecc Videography to create this video piece that spotlights the history, growth and future of Awestruck Cider, one of the County’s treasured craft beverage producers.
We matched the graphic elements of the video and print piece, and the two individual creative units were released on the same day. When we track just the initial video post on Facebook, we have seen that the video has reached almost 25,000 people, with over 10,000 views and 232 shares in less than three days without any paid media on our part. This illustrates the power of video for marketing.
Click here to see the print piece created for the project.