The Challenge:
Our client, CooperstownLuxury.com, came to us with the hope of coming up with new ways introduce their luxury vacation rental properties to a new audience who might consider Cooperstown as a winter getaway option. While Cooperstown is known world-wide as a summer destination with its endless activities in the warm weather months, there is a misconception that Cooperstown does not have a lot going on in the winter. We set about changing that through a variety of methods including the development of a Cooperstown Winter Weekend Getaway Contest.
The Creative Process:
For this promotion, we partnered with Fly Creek Cider Mill and Orchard, Mel’s at 22 and Cooperstown Area Massage Therapy to put together a fantastic winter weekend prize package which we hosted on Facebook. We designed all the elements, produced all the rules and regulations and created a simple paid media plan to support the contest.
The Results:
